Ole Kirk Christiansen, who founded his workshop in Billund in Denmark in 1932, produced wooden toys and furniture. The business was not very successful and he struggled in the early 30s. In 1934, he began to focus on toys, and changed the name to LEGO. It’s a contraction of “leg godt”, the Danish word that https://lego-x.com/2020/08/05/why-play-with-lego means “play well”.
The company expanded into other Nordic countries in the 1960s. The company also invented smaller bricks that were ideal for children with small hands and named it DUPLO in honor of the Latin word duplex (two-fold). This enabled children to build more intricate models.
In the 1970s, Lego began to introduce new features to make their products stand out from other brands. They introduced different faces to the miniature figures. This made the characters appear more real and allowed them to express different facial expressions and emotions. The Lego Group also added wheels to its bricks, opening up the possibility of creating vehicles as well as other machines that move.
The next big step of the company was when it launched dedicated themes — a system within systems that allowed customers to create a specific environment or scenario. The company was able to increase its brand’s recognition and draw younger audiences. Additionally the company expanded its production by opening factories in South Korea, Malaysia, and Brazil.
